Iceland Tourism Campaign Offers ‘AI Knittakers’ to Attend Meetings So Visitors Can Enjoy the Sights

AI Knittakers is a clever campaign from the Visit Iceland tourism board that offers “Authentic Icelandic” (AI) knitters to attend meetings on a visitor’s behalf and provide knitted meeting takeaways. This service, similar to “OutHorse Your Email”, lets travelers truly disconnect from business and see the country’s incredible sights without distraction.

AI Knittaker works in three easy steps. Pick a Knittaker. Invite them to your meeting. Get your knitted summary. Meantime, you escape to do something more fun.

The campaign’s Chief AI Knittaker is Icelandic singer and actress Salka Sól Eyfeld, a lifelong knitter who fronts the reggae band AmabAdamA.

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Lori Dorn

Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.

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