It’s so thoughtful of Best Buy to send us this nice gift during the holiday season.
“Best Buy threatens blogger over someone else’s parody” – Boing Boing
“Greatest Best Buy prank ever!…” – Matt Johnson
“Best Buy Handing Out C&D Letters for Christmas” – Improv Everywhere
“Best Buy Cease And Desists Blogger For Reporting Someone Else’s Parody” – The Consumerist
“Best Buy Tries, Fails To Silence Bloggers” – Gadget Lab, Wired
UPDATE 1: Improv Everywhere has posted an update, along with the original C & D letter they received from Best Buy.
UPDATE 2: I just spoke with someone in Best Buy’s corporate PR department and they are going to check with their legal department regarding the situation. I was impressed by the conversation we had and their responsiveness to the issue.
UPDATE 3: One thing I wanted to mention is that before posting this C & D letter, I called the Best Buy attorney who sent it to confirm that they really meant to send it to a blogger who was just reporting on another blog post. They insisted that I was “promoting, not reporting” and that the demand letter was valid.
My question is would they send a C & D to a newspaper or magazine covering the same thing?
UPDATE 5: Just to clarify, there are actually two issues here:
1) Best Buy going after Improv Everywhere and Neighborhoodies for creating and selling a t-shirt with a parody of the Best Buy logo.
2) Best Buy going after a blogger who wrote about Improv Everywhere and Neighborhoodies creating and selling a t-shirt with a parody of the Best Buy logo.
The C & D letter that Best Buy sent us was regarding issue #2.
UPDATE 6: Great news, Best Buy has just sent us an apology letter regarding the cease and desist letter the originally sent to us.
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