Dan Abramson, San Francisco yoga enthusiast and founder of Brogamats, is raising funds through Kickstarter to bring his amusing and informational line of “Yoga Joes“, plastic injected green army men performing various yoga poses, to fruition.
I made Yoga Joes in the spirit of getting more people to try yoga. More unexpected folks are reaping the benefits of yoga today, from professional athletes, to children, to military men and women returning from wartime. When this idea was birthed over a year ago, I thought – what if yoga could be passed around in a way other than from a yoga class. What if yoga could be transmitted through a toy. I’m hoping people pass Yoga Joes around as an inexpensive gift to friends and loved ones, who might like to give yoga a shot. Plus, I hope yoga fans display them proudly in their homes, offices, and yoga studios. And I hope kids get to be acquainted with yoga from a young age – celebrating military men and women for their focus and discipline.
And I hope people find them funny as hell.
images via Dan Abramson
via Fast Company