The Science of ASMR and How Soft Noises Can Make People’s Brains Tingle

Life Noggin narrator Pat Graziosi, explained the science behind autonomous sensory meridian response (ASMR), a response that some people have to audio triggers like whispering and tapping. Scientific attention for the phenomenon is recent. The term itself was only coined in 2010, and the first peer-reviewed study came out in 2015.

If you’ve spent anytime online, you might’ve come across the ASMR trend. Why do soft voices and crinkles make you tingle?