The Reader, South African Bell’s Whiskey Ad That Celebrates the Determination of An Older Man Learning How To Read

“The Reader” is a poignant and beautiful South African ad for Bell’s Whiskey that celebrates the persistence of spirit. The commercial portrays a fiercely determined older man successfully learning how to read, a goal he set for himself and for those around him.

Here’s a look behind the scenes.

via reddit, The Awesomer