Safety Concept Bike is Covered Entirely With Reflective Coating

In his attempt to create “The Safest Bike on the Road,” bike safety evangelist Josh Zisson powder coated his bicycle with a special retro-reflective coating that makes the entire frame glow intensely when struck by light. Zisson is working with Halo Coatings to develop the technology for use in the bicycle industry.

submitted via Laughing Squid Tips

photos via Josh Zisson