Pernod Ricard Unveils ‘Gutenberg Project’ Prototype, At Home Mixology System Utilizing An iPad App

Pernod Ricard, the international purveyor of spirits based in France, has recently unveiled a prototype of their Gutenberg Project which was developed in-house by their Breakthrough Innovation Group. Playing off the name of Project Gutenberg, a continuing effort to digitize and archive literary works, Pernod Ricard’s project seeks to digitize mixology with the use of “books” containing spirits and an iPad app to mix drinks.

Conceived and developed by the Breakthrough Innovation Group (BIG), a Group-integrated start-up devoted to ground-breaking innovation, Project Gutenberg is revolutionising the “bar at home” concept. It will make way for a designer library, made up of “container books” each holding a sealed bottle of spirits, all connected to a service platform: from basic home delivery, automatically triggered according to the container level, to a whole range of tutorials about mixology (cocktail recipes, personalised offers, etc.)

Gutenberg Project

The Gutenberg Project iPad Library

images via Pernod Ricard

via PSFK

Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.