The ever-unpredictable OK Go has released a wonderfully zany video to accompany their single “The One Moment” from the new album Hungry Ghosts. As with their other videos, the band incorporated their amazing sense of humor with their love of making a mess. In this case, a 4.2-second video is replayed in super slow-motion to reveal a highly complex sequence of events that took place within that short period of time. The video, directed by frontman Damien Kulash was created in partnership with the Thirst Project and Morton Salt to benefit the mindful “Walk Her Walk” campaign.
Starting now, Morton’s stands for something bigger, bolder and brighter. It’s not just about salt anymore. We’re inspired to do more. Inspired by the Morton Salt Girl, “Walk Her Walk” is a promise to make a positive impact on the world. It’s not enough to talk about making a difference, we intend to make one.
The band also released a Behind-the-scenes video showing it all came together.