‘Lost Dog’, A Touching Budweiser Super Bowl XLIX Ad That Features a Lost Puppy Trying to Find His Way Home

Lost Dog” is a surprisingly touching Super Bowl XLIX commercial from Budweiser that features a tiny puppy who accidentally gets lost and the challenges he encounters before his finally finds his way home. The soundtrack, a slow tempo version of The Proclaimers 1988 song “I’m Gonna Be (500 miles)” and performed by Sleeping At Last, perfectly suits the story without being too heavy handed. The ad was directed by Jake Scott, who also directed Budweiser’s 2014 commercial.

Budweiser has also released several behind-the-scenes videos about the making of the commercial.

Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails. Lori can be found posting on Threads and sharing photos on Instagram.