‘Leica 100’ Commercial Features Cleverly Staged Recreations of Famous Photographs From the Past Century

The Leica commercial “Leica 100” looks back at 100 years of Leica photography through cleverly staged recreations of famous photographs. The commercial includes recreations of photos by Diane Arbus, Dorothea Lange, and Neil Armstrong, among many others. “Leica 100” was created by ad agency F/Nazca Saatchi & Saatchi for Leica Gallery Sao Paolo.

We recently posted about Deutsche Welle’s mini-documentary on the past 100 years of Leica.

A recreation of “Migrant Mother” by Dorothea Lange

A recreation of “Identical Twins” by Diane Arbus

A recreation of “La Jeune Fille a la Fleur” by Marc Riboud

images via Leica

via Leica Rumors, PetaPixel