IKEA Beröra, A Conductive Sewing Kit For Making Gloves Work With Touchscreens
To promote the winter launch of the new IKEA Norway iPad store catalog, Norwegian ad agency SMFB created IKEA Beröra: a conductive sewing kit for making gloves and mittens work with touchscreen devices. Twelve thousand kits were made for the promotion—they sold out in two weeks.
via psfk
photo by Børre Bratvold
E.D.W. Lynch
Recent Posts
‘Dog Sommelier’ Sniffs Out the ‘Notes’ of Different Breeds Like Bottles of Wine
Wayward Parrot Randomly Flies Into Woman’s Apartment and Makes It His Permanent Home
An Interactive Online Trumpet That Is Played Using a Computer Keyboard
A Suitcase Is Upset About Being Called Overweight
Comedian Amusingly Ponders Why Cows Were Historically Drawn With Corners in Pastoral Scenes
