image via The Logo Company
The colors companies use in their logos, websites, and other properties has a profound impact on how customers think of and feel about those companies. The above infographic from The Logo Company shows which emotions people associate with different colors, and gives examples of the companies that tend to make use of them. Analytics company KISSmetrics also created an infographic that shows how different colors affect which customers will purchase a product.
image by KISSmetrics via Buffer
via Buffer, The Orange