Burger King has publicly pitched long time “burger wars” rival McDonald’s to collaborate on the “McWhopper” to promote Peace One Day, the charity that will host Peace Day on September 21, 2015. Burger King took out a full-page ad to run an open letter to McDonald’s, as well as launching the McWhopper website which includes a proposal video.
The burger would be a cross between the iconic Whopper and Big Mac sandwiches, and would be served at a custom McWhopper pop-up restaurant in Atlanta, the midway point between McDonald’s and Burger King corporate headquarters, on Peace Day. The restaurant would feature hybrid designs of the two corporate aesthetics.
McDonald’s has responded in a Facebook post, and although they seem open to some kind of collaboration, it does not appear they have any intention of letting the McWhopper happen as proposed by Burger King.
Dear Burger King,
Inspiration for a good cause… great idea.
We love the intention but think our two brands could do something bigger to make a difference.
We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.
We’ll be in touch.
-Steve, McDonald’s CEO
P.S. A simple phone call will do next time.
.@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposal http://t.co/GEXRHve53D pic.twitter.com/o3APQ2QzKC
— Burger King (@BurgerKing) August 26, 2015
image via Burger King