BevShots, microphotographs of crystalized beverages, translates beloved drinks into vibrant modern art. The 1992 brainchild of Michael Davidson, a research scientist at Florida State University, who discovered the beauty of a crystalized drink under a polarizing light microscope and decided to use the images to raise money for his lab.
Looking for novel ways to fund his Florida State University lab, Davidson decided to take his microphotographs to businesses for possible commercial opportunities. While presenting his pictures to established retail companies, one necktie manufacturer changed his creative direction with just one word – cocktails. With this new direction, Davidson took his microphotography a step further. Along with mixed drinks, he picked out a few favorite brews and wines too, took some shots of the beverages under his microscope and the Molecular Expressions™ Cocktail Collection was born. The drink-donned neckties were top shelf from 1995 to 2002, and now his buzz-worthy images are shaking up the art world with BevShots.
BevShots are available to purchase as prints, bar accessories, fashion items and wrapped canvases.
video via BevShots Media
images via BevShots
via 22 Words