Ben & Jerry’s Ice Cream Celebrates 4/20 Day With the ‘BRRR-ito’, A Hand-Rolled Ice Cream Treat


In honor 4/20 Day, Ben & Jerry’s Ice Cream decided to celebrate with their new “BRRR-ito”, a hand-rolled treat available in any of their scoop shops.

Imagine the ultimate case of the munchies. Heck, maybe you’re experiencing a mad case of the munchies right now. What on Earth is going to cure the craving? For times when no ordinary snack solution will do, we have created the ultimate answer. Introducing Ben & Jerry’s BRRR-ito: Two scoops of ice cream plus chocolate cookie crumbles and a fudge drizzle, all rolled up in a soft waffle wrap! Is this a pipe dream? Nope. The BRRR-ito is here, and it’s glorious.




The accompanying video introducing the BRRR-ito is a lighthearted parody of the intensely somber Apple “1984” ad.