AICP Southwest Sponsor Reel Tells Story Incorporating Company Logos

The Association of Independent Commercial Producers (AICP) asked Element X Creative to create the sponsor reel for their 2011 Southwest chapter show in Dallas, Texas. It not only is beautiful to watch, it combines an interesting storyline with all the sponsors logos.

The creative carte blanche was daunting given such a small window of time to concept and produce a 5 minute piece. It was even more challenging considering our own expectations were set high, not only in terms of storytelling, but wanting to create something that had not been done in the history of the show.

After hours and hours of brainstorming concepts, we found an idea the whole studio could rally behind. Every individual under our roof came together to write, storyboard, model, texture, shoot, rig, animate, composite, and edit the final product. Many late nights and take-out orders later, combined with a music and sound effects mix from Tequila Mockingbird, the end video was stunning to behold.

via Cartoon Brew