A Visual Analysis of the Repetitive Methods Most Often Employed in Film Trailers

In his wonderful cinematic theory series “Now You See It“, host Jack Nugent analyzes the anatomy of a film trailer, dissects each method and uses specific examples to prove his point.

Why do all trailers feel the same? How do great trailers stand out? Let’s look at the structure of trailers over time and see how they’ve grown, and why some are practically identical.