A Giant Three-Dimensional Interactive Poster for the 30th Annual Malmo Festival in Sweden

To promote the 30th annual Malmo Festival, Swedish design studio Snask created a giant three-dimensional poster which, according to the studio, is the largest poster in the world. The poster required 280 plywood boards, a construction crew of 14, and 900 hours of construction time. During the festival (August 15-22, 2014), the poster will be installed in a park and the public will be invited to climb on it.

photos via The Malmo Festival

via DesignTAXI