In the wonderfully inclusive stop-motion official 2016 Christmas advert for the British supermarket chain Sainsbury’s, a frantic father named Dave, voiced by James Corden of The Late Late Show, sings about getting the best gift he possibly can for his beloved family.
As the first snow falls, we find our hero Dave caught up in the Christmas whirlwind – all he wants to do is to get home to spend time with his family, but all sorts of Christmas duties and calamities are getting in his way. That is until he sees a gingerbread man on his daughter’s bedside table that they’ve made to look like him. That gives him a genius brainwave…
A behind-the-scenes look at how the commercial was made.
As they have in Christmases past, Sainbury’s is raising money for a charitable cause. For every purchase of a Gingerbread Dave, the grocery chain will donate 50p (around 62 cents) to the Great Ormond Street Hospital in London.
Over 50% of children treated at Great Ormond Street Hospital are from outside of London, so we’re raising money to fund accommodation that means patients’ families can stay close by in difficult times.
— GOSH (@GreatOrmondSt) November 14, 2016