Honey Badger Frozen Yogurt

image via Dan Kim

The Red Mango frozen yogurt & smoothie chain has introduced a Honey Badger frozen yogurt flavor inspired by the Honey Badger video that went viral in 2011. It’s made with all-natural nonfat frozen yogurt and pure honey and interestingly, is only being promoted via their store and social media outlets. Dan Kim, founder and chief concept officer of Red Mango states on PR Newswire, “We wanted to show the true power and influence of our social media audience by speaking directly to them with our brand new flavor, and letting them decide where to take the message…”

Try it…or not. We don’t care.

image via Dan Kim

via PR Newswire