How Halloween Aesthetics Evolved Over the Last Century
Art director Ben Cuevas of Aesthetic All Over explored how Halloween aesthetics, including witches, pumpkins, black cats, and skeletons, have evolved over the last century.
From vintage Halloween to nostalgic childhood memories and contemporary Halloween aesthetics, we’ll discover how the same witches, ghosts, pumpkins, and black cats have taken on new iterations across generations.
Cuevas also traced the shift from whimsical early 20th-century postcards and paper goods, to postwar plastic masks and blow molds, to today’s highly curated social media displays. He breaks that history into three eras: Vintage Halloween (roughly the 1890s to the 1940s), Nostalgic Halloween (the 1950s through the 1990s), and Aesthetic Halloween (the 2000s to today).
Along the way, we’ll look at how commercialization, suburbanization, pop culture, and social media have transformed the way we celebrate Halloween…
Cuevas, a self-described Halloween fanatic, is also an artist known for his knit sculptures, including the anatomical knit hoods we featured back in 2012.
