Percolate gathered several online curators for What Is Curation?, a first in a series video that explains “the shifts we’re seeing in the world of content creation.” Brooklyn-based creative company m ss ng p eces worked on the piece for Percolate, which features several online curators weighing in on their thoughts about their roles. Curators featured are Maria Popova, Joanne McNeil, Peter Hopkins, Edith Zimmerman, Anthony De Rosa, Rex Sorgatz, Piers Fawkes and Tina Roth Eisenberg.
Percolate’s co-founder Noah Brier describes the project to PSFK:
Obviously it’s been a big subject of discussion over the last week, but we think there’s something bigger and more important about curation. It’s a way to create content in a very lightweight way and start to hone a voice and understand what works and what doesn’t. In hearing from these folks you get the real sense that most of them started doing what they do to satisfy their own curiosity. For most of them that curiosity transformed into full-fledged publishing as their simple act of sharing morphed into a hybrid publishing model: Combining third party content with their own original thinking to create something bigger.