As part of Levi’s Station to Station project, the company worked with agencies AKQA and Fake Love to update vintage creation tools with modern technology. The result is a 1901 Underwood No. 5 typewriter that posts to Twitter, a 1939 Graflex speed graphic still camera that works with Instagram, a 1953 Bolex B-8 movie camera integrated with Instagram video, and a 1956 Gibson ES-125 guitar customized for use with SoundCloud. To learn more about how the vintage devices were transformed into modern day cloud-based tools, take a look at these posts by creative technologists Matthew Epler and Mark Kleback.
images via Matthew Epler