UK-based Enviro-Cool has developed a rapid cooling technology that chills a drink from room temperature to ice cold in 45 seconds. The technology, called V-Tex, works by simultaneously chilling and agitating the drink, which rapidly cools it without causing ice to form. The agitation method creates a vortex which prevents carbonated drinks from overflowing. V-Tex also saves energy by eliminating the need to keep drinks chilled in a considerably more energy intensive refrigerator. Larger V-Tex devices are being developed for in-store use, while smaller countertop devices are being developed for the home.