Car service startup Uber is expanding its transportation services into the world of bike messengers with UberRUSH. Launching this week as a pilot program in New York City, the offering works much like the company’s car service. Requests are made by placing a pin on the pickup address in the Uber app, and once the parcel has been picked up, the app can also be used to track delivery progress. Package deliveries start at $15 and are currently limited to Manhattan below 110th street.
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