Chipotle has released The Scarecrow, a short film that points to problems in the factory farming industry and offers an alternative. The three-minute film features a haunting rendition of “Pure Imagination” — from the 1971 film Willy Wonka & the Chocolate Factory — performed by Fiona Apple. Chipotle also released an iOS game version of The Scarecrow, which offers players a buy one, get one free coupon if they can beat every level. The app is currently available to download in the iTunes App Store.
videos via Chipotle
via The Awesomer