The Greatest Movie Ever Sold is the latest documentary by Morgan Spurlock (director of Super Size Me) where he attempts to a create film about product placement, marketing and advertising where the entire film is funded by product placement, marketing and advertising. The film opens on April 22nd.
With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as “The Greatest.” The agreements also stipulate that Spurlock maintains creative control of the film’s content and final edit.