“The Cigar Shop” is a short documentary about Martinez Cigars, a Manhattan cigar shop that has been manufacturing handrolled cigars since 1974. The film was directed by Keith Ehrlich and is the fourth in the Made by Hand mini documentary series. The series is produced by Brooklyn creative agency Bureau of Common Goods.
In 1974, Dominican immigrant Don Antonio Martinez started a small shop in New York City selling hand rolled cigars. Thirty-eight years later his son, Jesus, carries on the tradition. The shop combines craftsmanship with community, mixing equal parts work and play.
Submitted by Keith Ehrlich