Strand East, An Entire London Neighborhood by IKEA
Inter IKEA Systems, one of the corporate parents of IKEA, is creating a 27 acre planned neighborhood in East London that will be called Strand East. The neighborhood will be designed and owned by IKEA, with the 1,200 homes and apartments housing up to 6,000 tenants. Inter IKEA Systems insists there will not be an IKEA store in the neighborhood.
via BuzzFeed
images via Landprop Services/Inter IKEA Systems