Stephen Colbert Announces His New Ridiculously High-End Lifestyle Brand ‘Covetton House’

Stephen Colbert recently announced his new ridiculously high-end lifestyle brand Covetton House during an episode of The Late Show. Colbert set up the announcement by discussing popular celebrity lifestyle brands like Gwyneth Paltrow‘s Goop, and how he didn’t have one.

Covetton House offers overpriced goods of questionable usefulness and quality like suede coasters that can’t get wet and a “reclaimed” Brooklyn sidewalk sofa.