Jony Ive and Marc Newson have designed The Leica M for (RED), a one-of-a-kind special edition Leica M camera that will be sold to benefit charity at the (RED) Auction. The camera, similar to the standard $7,000 Leica M in specs, features Apple designer Jony Ive’s characteristic rounded edges and a laser-machined anodized aluminum body. The designers tested 561 models and nearly 1,000 prototype parts in the 85 days the special edition camera took to create. The Leica M for (RED) will be auctioned off on November 23, 2013 at Sotheby’s New York, with proceeds going to The Global Fund to fight AIDS, Tuberculosis and Malaria.
images via Leica
via Wired
