On my recent visit to New York City, I finally had a chance to check out the legendary Shake Shack, a unique open air hamburger joint located in the southeast corner of Madison Square Park (a portion of each purchase goes to Madison Square Park Conservancy) in Midtown Manhattan.
Some consider Shake Shack to be NYC’s answer to the West Coast’s In-N-Out Burger, but it’s really it’s own unique experience. Shake Shack is so popular that it usually has a very long line and they are well aware of this, providing signs with useful information for the people waiting in line, including a Shake Shack Menu, Shack Trivia, Sha-cercise tips and Shack FAQs . In fact, they even have a live webcam where you can check out the length of the line before heading over.
Shake Shack is also web geek central. In fact it even has it’s own Shake Shack Twitter account where people can report and share information about it. After one of the days at Web 2.0 Expo NYC, a bunch of us had an impromptu meetup at Shake Shack, and from what I hear that kind of thing happens quite often.
Photo Gallery: Shake Shack
photos by Scott Beale