In the Salta Province of Argentina, rugby is a popular sport. Knowing their audience, beer brand Cerveza Salta partnered with Ogilvy Argentina to create the Rugbeer, a beer vending machine that you tackle to get a beer. Insert money and then slam the machine to receive your Salta beer. In the commercial, you will learn that the machine is equipped with a “Pussy Meter” and that the surrounding floor has “Grass with Dew”.
Because for rugby players, it’s better to tackle for a beer.
via The Daily Meal