The “Quit the Denial” PSA campaign for the Ontario Ministry of Health aims to make social smoking seem as silly as social farting, social nibbling, and social ear wax picking. The campaign is the work of BBDO Toronto and the videos are directed by the Perlorian Brothers.
“If you only fart with friends, you’re not a farter. You’re just a social farter and that makes it OK.”
“It looks cool and sexy. Why wouldn’t you do it?”