PBS Arts: Off Book – The Art of Logo Design

“The Art of Logo Design” by PBS Arts: Off Book takes a look at logo design, from its beginnings in cave paintings to the complex visual language it is today.

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world