PBS Arts: Off Book – Animated GIFs: The Birth of a Medium

“Animated GIFs: The Birth of a Medium” by PBS Arts: Off Book is a look at the 25 year old Graphics Interchange Format or GIF, from its simple beginnings to its recent adoption by the fashion and art worlds.

GIFs are one of the oldest image formats used on the web. Throughout their history, they have served a huge variety of purposes, from functional to entertainment. Now, 25 years after the first GIF was created, they are experiencing an explosion of interest and innovation that is pushing them into the terrain of art.