Pantone Smoothies is a project by Swedish artist Hedvig Astrom Kushner where she blends together delicious looking smoothies and makes their hue match specific Pantone colors. Hedvig’s full series of Pantone Smoothies, photographed by Michael Kushner, are available to view on her project website.
I make a lot of smoothies and noticed it kinda works like mixing paint. Add a strawberry, get a hot pink hue, add some spinach and get a subtle green. Pantone Smoothies is an artsy little project seeking an answer to the question: is it possible to create tasty smoothies in any Pantone color?
The process is pretty simple. I buy colored paper from a local art store, match it to a Pantone swatch, and make the smoothie to match whatever color the swatch is. Me and Mike photograph the fruit lay downs and smoothies using the colored paper as a backdrop, in a light box in the office basement.
images via Pantone Smoothies