Miami Ad School’s Adorably Morbid Parody of the ‘Dumb Ways to Die’ PSA Shows the Various Ways Creative Ideas Die

São Paulo, Brazil ad agency Young & Rubicam has created an adorably morbid parody for Miami Ad School of Metro Trains‘ acclaimed “Dumb Ways to Die” PSA campaign. Their twist on “Dumb Ways to Die” PSA, however, shows the various ways that creative ideas die.

video via Miami Ad School

via Adweek