Man Therapy is an interactive website featuring blustery & manly therapist “Dr. Rich Mahogany” (video). While the site is laden with macho humor, it is actually a Colorado-based suicide prevention campaign directed specifically at men. According to the site, working age men account for the most deaths by suicide of any age group in Colorado, and they are the least likely to seek help. Man Therapy seeks to counter the stigma associated with therapy by reaching out to men with humor and manly banter. Visitors to the site can take an “18 point head inspection”, watch videos about men who have overcome serious challenges in life, and also find ways to seek help for themselves or someone else.
The site is a collobaration between Denver-based creative agency Cactus, the Office of Suicide Prevention at the Colorado Department of Public Health and Environment, and the Carson J Spencer Foundation. For more on how the campaign came about, see this post on the Cactus blog and this New York Times article.
Thanks Megan Cler!