Our friend and awesome photographer James Duncan Davidson recently joined forces with industrial designer Greg Koenig to form Luma Labs which produces the Luma Loop, a new approach to the camera strap. Check out their FAQ for more info.
It’s an evolved camera sling that provides the flexibility and comfort needed to keep a photographer in their environment and focused on what’s important: Making photographs.
Duncan has posted a intro video showing how the Luma Loop works.
photos via Luma Labs