Interactive, Color-Changing Moto X Ad in the Print Edition of ‘Wired’

Motorola has placed a color-changing interactive ad for the Moto X in the January 2014 print edition of Wired magazine. Readers can browse different color options for the customizable phone by pressing eleven colored buttons, which trigger LEDs connected to plexiglass and alter the color of the phone in the advertisement.

via Engadget