Instagram Introduces Boomerang, An App for Creating Looping Videos That Jog Forwards and Backwards Through Time

“It’s not a photo. It’s not a gif. It’s a Boomerang.”

Instagram has introduced Boomerang, an app for creating looping videos that jog forward and backwards through time. Users can download the Boomerang app now from the Apple iTunes Store and Google Play Store.

Welcoming @instagram s new fun app Boomerang with Minik #boomerang #instagram #fun #funny #video #videooftheday #instavideo #shakeit #dance #hamster #hamsters #minik #tiny #russian #russiandwarf #hamstergram #welcome #first #gulumse #eglence #eglenceli #pets #pet #petstagram #petsofinstagram #dubai #mydubai #animal #animals #animallovers

A video posted by Senem Anataca (@anatacas) on Oct 22, 2015 at 8:24am PDT

Well played @Instagram well played!!! #Boomerang A video posted by Courtney Lynn (@wishonlove) on Oct 22, 2015 at 8:21am PDT

#Boomerang #Test (…mouais…)

A video posted by Ludo (@ludo_wsky) on Oct 22, 2015 at 8:20am PDT

images via Instagram Boomerang