Hyundai has helped a teenager named Stephanie send a message to her father on the International Space Station (ISS) by spelling out a note to him on Delamar Dry Lake in Nevada with letters large enough to see from space. Hyundai accomplished this by plotting out a scaled-up version of Stephanie’s handwritten note using 11 cars (Hyundais) equipped with special spiked tires.
The campaign does not identify Stephanie’s father, but the site links to the Expedition 42 crew page meaning her father is likely either Barry “Butch” Wilmore or Terry Virts, the two American astronauts on the ISS for Expedition 42. It is also unclear if the message was actually visible from the ISS, but it was certified by the Guinness Book of World Records as the Largest Tire Track Image.
The company also released a behind-the-scenes video about the process that went into creating the message.