“Tipping Point” is the latest in a series of “Good Things Come to Those Who Wait” Guinness advertisements, this time featuring a giant, escalating game of dominoes. The commercial was directed by Nicolai Fuglsig, who did the Sony Bravia “Balls” ad in 2005 and is it the most expensive commercial ever made by Guinness.
Here are some facts and figures about the ad from the Daily Mail:
- The advert was shot on location in a remote side village called Iruya, in the Salta region of northern Argentina, with a population of around 1,000 people.
- The cast is made up of locals from the village and surrounding area, none of whom had ever appeared in front of a camera before.
- The tipping scenes were created by world record breaking domino tipping experts, Domino Domain.
- Setting the dominos on the table from the start of the advert took a team of three experts two days, but took just 14 seconds to topple.
- Toppling items included: 6,000 dominoes, 10,000 books, 400 tyres, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars.
- 24 hours of footage was captured.
- The car toppling sequence was successfully shot in just one take.