The Football Association in England collaborated with the Man+Hatchet media advertising agency to create an online campaign promoting their RESPECT program. In The FA’s recent video, “Respect The Technology,” they unleash a giant respect robot to fight any and all bad behavior at sporting events with kindness. The ongoing campaign was launched in 2008 and strives to help put a stop to angry parents on the sidelines, foul mouthed players on the field and abusive coaches.
The FA’s Respect programme provides a series of tools for leagues, clubs, coaches, referees, players and parents from grassroots to elite football – to help ensure a safe, positive environment in which to play the game.
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