Dwolla, Online Cash-Based Payment System Bypasses Credit Cards

Ben Milne founded Dwolla, an innovative online payment system that competes with such companies as Paypal and Square. What makes it different from its competitors is that it bypasses the use of credit cards completely by directly linking bank accounts. By making every transaction a cash one, Dwolla only charges 25 cents (and no percentage fee) for each payment activity, no matter the amount being transferred.