Color Forecast shows what colors are trending in real time in the fashion capitals of Paris, Milan and Antwerp. High speed cameras are strategically placed in these cities and the color information is analyzed by software created by Pedro Miguel Cruz. Ad agency Happiness Brussels created the project for retail chain Pimkie.
…The cameras are connected to Mac Mini’s with color tracking software developed by Pedro Cruz…
The software analyzes the passing colors and shows in real time which colors are worn the most.
All colors are then compiled in nice infographics, so you can follow how the cities evolve and how trends change.