Country music legend Willie Nelson covers the hit song, The Scientist by alt-rock band Coldplay, in this pro-sustainable farming stop-motion animated short titled Back to the Start. The film was created by London-based Johnny Kelly for Mexican food restaurant chain, Chipotle and shows a farmer turning his family farm into an industrial one and back again.
It follows the story of a farmer whose family farm has evolved over time into a factory farm. In a moment of self-reflection, the farmer realizes that his animal factory is not consistent with his vision for the farm. As the song lyrics suggest, the farmer goes “back to the start” by ridding his farm of its factory qualities and returning to more sustainable farming methods.
The single, The Scientist, is downloadable on iTunes and benefits The Chipotle Cultivate Foundation, which “provides funding to support sustainable agriculture, family farming, and culinary education”.