Alfred Peet 1920-2007, Founder of Peet’s Coffee & Tea

Alfred Peet

Alfred Peet, who founded Peet’s Coffee & Tea in 1966 in Berkeley, died last Wednesday at his home in Ashland, Oregon. Peet was responsible for the move towards high quality coffee in the United States. He was also instrumental in the success of Starbucks, having trained the founders in coffee brewing and supplied them with beans when they opened their first cafe in Seattle in 1971. Peet opted for a slower rate of expansion vs. Starbucks, which has grown rapidly over the years.

photo credit: Peet’s Coffee & Tea
Scott Beale
Scott Beale

Scott Beale is the founder of Laughing Squid and is based in New York City. When not running the blog, Scott can be found posting on Threads and sharing photos on Instagram.