Adorable Promotional Video for a First Aid Program for Parents Imagines a Boy’s Life in an Inflatable Safety Suit

“Safety Suit” is an adorable video by UK health charity St. John Ambulance in which a kid goes about his day in an unwieldy inflatable suit. The video, released to promote the charity’s first aid training program for parents, was created by London/San Francisco digital agency Architect of PR firm Golin.

submitted via Laughing Squid Tips